With the launch of the bowtie emblem in 1913, the first ever vehicle to receive the emblem was the Chevrolet H-2 Royal Mail Roadster. The First Vehicle to Use the Bowtie Emblem He was born in La Chaux-de-Fonds, Switzerland, Canton of Neuchâtel, to French parents, on December 25, 1878. This theory explained that the design was inspired by the cross of the Swiss flag to pay homage to the company’s co-founder Louis Chevrolet’s Swiss-heritage. The Coalettes logo surely did have a resemblance to the Chevy emblem with its slanted bowtie form. 12, 1911 edition of The Constitution newspaper that featured an ad for Coalettes by the Southern Compressed Coal Company. However, that little piece of information drove a historian and an editor of The Chevrolet Review named Ken Kaufmann to do a little digging about the story’s validity. According to her, Durant then exclaimed, “I think this would be a very good emblem for the Chevrolet.” During that time, Catherine didn’t clarify what it was and how it was used. She said that Durant came across a design in an ad of a newspaper he was reading in their hotel room. She looked back on the time when her and her husband were on a holiday trip in Hot Springs, Virginia in 1912.
In a 1986 issue of Chevrolet Pro Management Magazine that was written based on an old interview with Durant's widow, Catherine, another theory came out. His daughter said that Durant occasionally doodled designs of nameplates on sheets of paper at their dining table. She wrote, “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day,”. She published a book entitled The Father in 1929. This version is from Durant’s daughter, Margery, which she narrated in her own memoirs. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.” However, Durant’s family disagrees with this story. The author wrote, “It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. In celebration of Chevrolet's 50th anniversary in 1961, they released an official company publication, The Chevrolet Story. The Paris theory is the most accepted version among all theories and is the most popular one. There are multiple stories or theories that were told about the origin of the famous bowtie emblem. There are lots of stories and theories as to how Durant came up with the logo and what inspired him to create the emblem.
Durant in 1913 and first appeared on their H Series and L Series vehicles in 1914. The Chevrolet bowtie logo was introduced by the Chevy co-founder William C.